Rachael Shah

Insights Into The Digital World



Getting found and staying found – SEO best practice in B2B

Previously at BDB I delivered a number of webinars on their BrightTalk channel.

In an increasingly competitive online environment how does your business get found and stay found?

All businesses want to increase web traffic and attract new prospects, but what are the best ways to get quality visits that convert time and time again.

In this webinar I looked at the B2B SEO landscape to understand key trends, identify best practices to help your business get found by the right people and finish with some key take away tips to ensure you continue to get found.

Originally from 

An introduction to SEO

What is SEO?- basically SEO is the task of ensuring that your website ranks highly in places like Google and Bing for the search terms (think products and services) that people are looking for relevant to your business.

Having a well optimised site can make all the difference, knowing which words rank highest in search engines can be a great start to getting you site optimised. Natural search engine optimisation is the cheapest method of internet marketing but this organic process is not always easy to get right. For example when we re-designed the HarperJames site we wanted to know what the most popular search terms are. How do we find this out?

Continue reading “An introduction to SEO”

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