Programmatic advertising is the current buzz word in digital marketing and was one of our top trends for 2015. As the Association of National Advertisers (ANA) jostled with their word of the year a rather apt quote emerged, one which sums up this topic in a nutshell “Nobody can define it, but everyone wants it” Gartner 2014.

What is programmatic advertising?

Continue reading “The programmatic opportunity for b2b”