The BUPA Great Manchester Run, which took place over the last Bank Holiday Sunday, saw Team Peppermint Soda running the 10k on what turned out to be an unusually sunny day!  We both achieved great times and it was a really rewarding experience to see so many people taking part to raise money and awareness for various charities.

Reflecting on the event, I observed how integral social media has now become at live events – and any successful marketing strategy. Continue reading “Sharing success”