Search is mobile. Social is mobile. Email is mobile. Your audience is mobile. Rachael explores the area of responsive web design and mobile.
A previous blog post highlighted that mobile is a key growth area for any marketing strategy, and identified that businesses need to have greater mobility in reaching out to customers; wherever they may be and however they come to find you.
In this post we’ll outline some practical tips for ensuring an optimised mobile presence. Then our final follow up next month we’ll review some of the latest trends in successful mobile design.
There are so many technical posts out there about how to build sites responsively but not many from an agency’s point of view. In this blog posts we’ll take a look at how we implement it, the advantages/disadvantages and ultimately the benefit to the client.
Designing a successful site that develops quality business is a different matter. Being able to view your website on a Smartphone is no longer the way of the future; mobile websites are all about now and are here to stay!
Few business opportunities have taken off as fast as the mobile web. This is a new way for businesses to reach and influence customers. Just as businesses have spent time designing and developing a user friendly website the same applies to mobile, even more so as according to Edward Boches, Chief Innovation officer at Mullen “If your business isn’t optimized for mobile, it might as well be invisible. Mobile isn’t going to be a medium. It’s going to be the medium.”