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Rachael Shah

Insights Into The Digital World

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mobile site

What is user experience and why user test? My learnings from a UX agency

After I joined magenticNorth last year I got introduced to the world User Experience (UX) having had the pleasure of working with a team of talented creatives.

Its an area of digital i’ve become increasingly involved with by attending conferences and meet-ups such as Ladies that UX plus through my work where I have been involved in user testing for various projects.

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B2B mobile trends: responsive web design and email

Search is mobile. Social is mobile. Email is mobile. Your audience is mobile. Rachael explores the area of responsive web design and mobile.

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Responsive website Design….from an Agency Point of View

There are so many technical posts out there about how to build sites responsively but not many from an agency’s point of view. In this blog posts we’ll take a look at how we implement it, the advantages/disadvantages and ultimately the benefit to the client.

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The mobile future – Owning a website is just the beginning

Designing a successful site that develops quality business is a different matter. Being able to view your website on a Smartphone is no longer the way of the future; mobile websites are all about now and are here to stay!

Few business opportunities have taken off as fast as the mobile web. This is a new way for businesses to reach and influence customers. Just as businesses have spent time designing and developing a user friendly website the same applies to mobile, even more so as according to Edward Boches, Chief Innovation officer at Mullen “If your business isn’t optimized for mobile, it might as well be invisible. Mobile isn’t going to be a medium. It’s going to be the medium.”

Continue reading “The mobile future – Owning a website is just the beginning”

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