While English is predominately the world’s main commercial language, there’s a lot to gain from communicating to customers in their native language, as research has found that 72% of users spend most of their time on websites in their native language (Harvard Business Review). So if you haven’t thought about making your website content available in a language other than English, then maybe it’s time to reconsider.
The summer is well and truly over, as the UK autumn equinox was celebrated last week with its very own Google doodle. So with the holidays behind us it’s time to get back up to speed with all things digital. We’ll be running a more regular digital update going forward so check back on the blog to get your digital b2b fix.