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Rachael Shah

Insights Into The Digital World

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evaluation

What is user experience and why user test? My learnings from a UX agency

After I joined magenticNorth last year I got introduced to the world User Experience (UX) having had the pleasure of working with a team of talented creatives.

Its an area of digital i’ve become increasingly involved with by attending conferences and meet-ups such as Ladies that UX plus through my work where I have been involved in user testing for various projects.

Continue reading “What is user experience and why user test? My learnings from a UX agency”

Measuring and evaluating b2b digital campaigns

With Christmas and New Year fast upon us, it will soon be that time of year to start thinking about evaluating digital campaigns.

So December’s focus is on digital evaluation and measurement.

Continue reading “Measuring and evaluating b2b digital campaigns”

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