Rachael Shah

Insights Into The Digital World



A debrief on my project of the year

This time last year I had just joined magenticNorth (mN) where I got to work with some fantastic clients, most notably the BBC and embarked on a great learning experience which included running user testing sessions as covered in my last post.

Working at mN included my career highlight to date, which was working on the the #ShakespeareMe project. It was an experimental social sharing concept where you could pick emoji’s to generate Shakespeare quotes and share them via Twitter or Facebook. For more details on the project see the links at the bottom of the post.

It was a 9 month long project which as projects go, was a meaty one. So I thought i’d share some key learnings when managing bigger and longer projects.

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Developing a b2b digital and content strategy

Previously at BDB I delivered a number of webinars on their BrightTalk channel.

Me and my colleague provided  tips on how to develop a great digital strategy and engaging content in an international b2b context. This included strategy frameworks from my IDM course.

Originally on

How to get your content found internationally?

While English is predominately the world’s main commercial language, there’s a lot to gain from communicating to customers in their native language, as research has found that 72% of users spend most of their time on websites in their native language (Harvard Business Review).  So if you haven’t thought about making your website content available in a language other than English, then maybe it’s time to reconsider.

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3 ways to enhance your Off page SEO strategy

In my last post on SEO I looked at On Page factors – in particular content. But, another key component to consider for successful B2B SEO is the Off Page strategy. In this post, I’ll go through 3 top tips to improve Off Page SEO.

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What makes for good B2B SEO: 1. Content

Best practice in the area of Search Engine Optimisation (SEO) has undergone a number of overhauls in recent years. With numerous Google algorithm updates including Panda, Penguin and Hummingbird (you’d think animal names are pulled out of a hat!), it can seem impossible to know what’s right to do in SEO these days.

As with good marketing, it’s important to get the correct foundations in place first. There are four pillars which should form the basis of any SEO activity – content, links, social and technology. Over a few upcoming posts we’ll be looking at some of these elements in more detail. We’ll also spend some time covering language specific search engines such as Yandex and Baidu.

So let’s start on the first pillar – content.

Continue reading “What makes for good B2B SEO: 1. Content”

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