Rachael Shah

Insights Into The Digital World



The limited Advantages of Boots #pointsmillionaire app download promotion

In today’s integrated marketing environment there are so many tie-ups between on and offline channels. There’s case studies on sites like EConsultancy and Figaro of brands that have created seamless customer journeys that bridge the digital v real world divide.
One integrated tactic that’s sometimes overlooked is including call to actions on receipts. I’ve found many supermarkets have simple yet effective customer feedback incentives with the chance to win £1,000 by completing a short online survey.
We’ve all seen brands using promoted Facebook and Twitter posts to encourage app downloads, but recently I encountered my first receipt used to promote an app download.

Continue reading “The limited Advantages of Boots #pointsmillionaire app download promotion”

Digital marketing round up – October highlights

Here’s a round up of what’s been lighting our digital fire over recent weeks.

Continue reading “Digital marketing round up – October highlights”

Sharing success

The BUPA Great Manchester Run, which took place over the last Bank Holiday Sunday, saw Team Peppermint Soda running the 10k on what turned out to be an unusually sunny day!  We both achieved great times and it was a really rewarding experience to see so many people taking part to raise money and awareness for various charities.

Reflecting on the event, I observed how integral social media has now become at live events – and any successful marketing strategy. Continue reading “Sharing success”

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