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Rachael Shah

Insights Into The Digital World

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b2b

Developing a b2b digital and content strategy

Previously at BDB I delivered a number of webinars on their BrightTalk channel.

Me and my colleague provided  tips on how to develop a great digital strategy and engaging content in an international b2b context. This included strategy frameworks from my IDM course.

Originally on https://www.brighttalk.com/webcast/11681/154719

The role of User Experience in b2b

Last week I attended a fantastic new conference in Manchester called TalkUX. The aim of the conference was to look at the latest thinking in User Experience (UX) and understand the breadth of the topic. While a lot of the subject matter was consumer focused, there were some interesting examples of how UX relates to b2b.

Continue reading “The role of User Experience in b2b”

The programmatic opportunity for b2b

Programmatic advertising is the current buzz word in digital marketing and was one of our top trends for 2015. As the Association of National Advertisers (ANA) jostled with their word of the year a rather apt quote emerged, one which sums up this topic in a nutshell “Nobody can define it, but everyone wants it” Gartner 2014.

What is programmatic advertising?

Continue reading “The programmatic opportunity for b2b”

Webinar – B2B digital marketing trends for 2015

Previously at BDB I delivered a number of webinars on their BrightTalk channel.

Here I discuss the top digital marketing trends for 2015.

Originally on  https://www.brighttalk.com/webcast/11681/123087

Getting found and staying found – SEO best practice in B2B

Previously at BDB I delivered a number of webinars on their BrightTalk channel.

In an increasingly competitive online environment how does your business get found and stay found?

All businesses want to increase web traffic and attract new prospects, but what are the best ways to get quality visits that convert time and time again.

In this webinar I looked at the B2B SEO landscape to understand key trends, identify best practices to help your business get found by the right people and finish with some key take away tips to ensure you continue to get found.

Originally from

https://www.brighttalk.com/webcast/11681/123077 

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