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Rachael Shah

Insights Into The Digital World

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apps

The limited Advantages of Boots #pointsmillionaire app download promotion

In today’s integrated marketing environment there are so many tie-ups between on and offline channels. There’s case studies on sites like EConsultancy and Figaro of brands that have created seamless customer journeys that bridge the digital v real world divide.
One integrated tactic that’s sometimes overlooked is including call to actions on receipts. I’ve found many supermarkets have simple yet effective customer feedback incentives with the chance to win £1,000 by completing a short online survey.
We’ve all seen brands using promoted Facebook and Twitter posts to encourage app downloads, but recently I encountered my first receipt used to promote an app download.

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iWatch reviewed – pros and cons

The wearables market has huge growth potential over the next 10 years, as Transparency estimates that Europe’s wearable technology market is expected to reach $2545.51m in 2019, along with ABI research which predicts the market will spike to 485m device shipments by 2018.

Wearables are still very much in their infancy, especially as Apple only launched the iWatch in the UK back in April. I’ve had my iWatch for about 3 months now which seems a sufficient amount of time to review the pro’s and con’s of wearing the latest wearable tech! So read on for my review.

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b2b digital marketing trends for 2015

So it’s that time of year again. We start thinking about what will be the next big thing in 2015. Back in December I delivered a webinar covering my predictions for the b2b digital trends to watch out for.  For those of you who missed it here’s a summary of the highlights.

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