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Rachael Shah

Insights Into The Digital World

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agile

A debrief on my project of the year

This time last year I had just joined magenticNorth (mN) where I got to work with some fantastic clients, most notably the BBC and embarked on a great learning experience which included running user testing sessions as covered in my last post.

Working at mN included my career highlight to date, which was working on the the #ShakespeareMe project. It was an experimental social sharing concept where you could pick emoji’s to generate Shakespeare quotes and share them via Twitter or Facebook. For more details on the project see the links at the bottom of the post.

It was a 9 month long project which as projects go, was a meaty one. So I thought i’d share some key learnings when managing bigger and longer projects.

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Tips on how to manage your next digital project

With the growth of digital platforms and services I’d imagine you’re increasingly having involvement in digital projects. Whether you are a project lead or the head of marketing signing off on a project, many marketers now work with agencies to deliver digital projects and this is where good project management really comes into play, especially when juggling multiple stakeholders. With every project being unique, the project approach needs to be tailored to the specific requirements.

Taking some time to think about how you want your project to run at the start is well worth it. I have written this blog to provide you with some handy tips to think about when running your next digital project, whether that be a website build, app development, e-mail marketing campaign or a lead generation programme.

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b2b digital marketing trends for 2015

So it’s that time of year again. We start thinking about what will be the next big thing in 2015. Back in December I delivered a webinar covering my predictions for the b2b digital trends to watch out for.  For those of you who missed it here’s a summary of the highlights.

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