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Rachael Shah

Insights Into The Digital World

What is user experience and why user test? My learnings from a UX agency

After I joined magenticNorth last year I got introduced to the world User Experience (UX) having had the pleasure of working with a team of talented creatives.

Its an area of digital i’ve become increasingly involved with by attending conferences and meet-ups such as Ladies that UX plus through my work where I have been involved in user testing for various projects.

Continue reading “What is user experience and why user test? My learnings from a UX agency”

DPMUK16 round-up

I’ve had time to reflect on last week’s 3rd DPM UK conference in Manchester. Every year I come away with a real sense of pride and excitement for the DPM industry. I fondly refer to the conference as PM therapy. Everyone is so friendly, and the event is an eye opener as I always come away with ideas of how I can further improve myself, and my work.

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IDM reviewed – My experience of working and studying full-time

“Aim for success, not perfection. Never give up your right to be wrong, because then you will lose the ability to learn new things and move forward with your life. Remember that fear always lurks behind perfectionism.” – David M. Burns

2015 has been a busy year for me. I got married, changed jobs and completed my IDM Professional diploma in Digital Marketing all within the space of 2 weeks.

Continue reading “IDM reviewed – My experience of working and studying full-time”

An interview with Baroness Martha Lane-Fox

As a young ambitious female in the industry, who loves to hear the stories and opinions of inspirational women, I’ve decided to create, curate and share interviews to learn from them and encourage fellow women in digital to aspire to be the best they can be.

I’m very excited to share my first interview with you. A truly inspiring woman who makes me wonder how I can pack more into my day! Continue reading “An interview with Baroness Martha Lane-Fox”

How to manage a project remotely

This January I spoke at my first conference DPMUK and did a 15 minute lightning talk on managing projects remotely.

Here’s a long overdue blog on the talk I delivered.

Having read a book called remote by 37signals last year (which I’ve done a mini review of) it really got me thinking about how we no longer need to be tethered to our desks.

I look at the Manchester tech seen and there’s an array of amazing co-working spaces as many people now have the flexibility to work from anywhere in the world. I for one have found myself in an industry where you no longer have to be in an office to get the job done, yet when discussing project management the perspective of managing projects in a remote context has been missing.

So hopefully after this intro and a quick fire overview of my background you’ll see how the topic of remote projects is something I was suitable to talk and now blog about.

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Remote. Reviewed

Rating: 4/5 stars

Time to read: 1 week
Why should I read it?

A) For those of you wanting to work remotely, equip yourself with some solid reasons to convince your boss to give it a go.

B) For those of you interested in efficient working, business culture, better work life balance and the new co-working trend.

Sound up your street, then read on.

Continue reading “Remote. Reviewed”

The limited Advantages of Boots #pointsmillionaire app download promotion

In today’s integrated marketing environment there are so many tie-ups between on and offline channels. There’s case studies on sites like EConsultancy and Figaro of brands that have created seamless customer journeys that bridge the digital v real world divide.
One integrated tactic that’s sometimes overlooked is including call to actions on receipts. I’ve found many supermarkets have simple yet effective customer feedback incentives with the chance to win £1,000 by completing a short online survey.
We’ve all seen brands using promoted Facebook and Twitter posts to encourage app downloads, but recently I encountered my first receipt used to promote an app download.

Continue reading “The limited Advantages of Boots #pointsmillionaire app download promotion”

iWatch reviewed – pros and cons

The wearables market has huge growth potential over the next 10 years, as Transparency estimates that Europe’s wearable technology market is expected to reach $2545.51m in 2019, along with ABI research which predicts the market will spike to 485m device shipments by 2018.

Wearables are still very much in their infancy, especially as Apple only launched the iWatch in the UK back in April. I’ve had my iWatch for about 3 months now which seems a sufficient amount of time to review the pro’s and con’s of wearing the latest wearable tech! So read on for my review.

Continue reading “iWatch reviewed – pros and cons”

Top tools for planning a wedding

As a project manager/producer I like to think my organisational skills can be applied to any type of project, so when I got engaged in 2014 I found myself having to plan one of my biggest life events aside from buying/moving house!

I’m a fan of collaborative working and using digital tools to make life easier so with this approach in mind me and my partner soon found a number of tools to help make the process a little easier. So I thought it would be helpful to share my experience of how the array of predominantly free tech can make what is one of the most stressful life events that bit more manageable.

Continue reading “Top tools for planning a wedding”

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