Rachael Shah

Insights Into The Digital World


Social Media

b2b digital marketing trends for 2015

So it’s that time of year again. We start thinking about what will be the next big thing in 2015. Back in December I delivered a webinar covering my predictions for the b2b digital trends to watch out for.  For those of you who missed it here’s a summary of the highlights.

Continue reading “b2b digital marketing trends for 2015”

Baby branding bandwagon

After months of great anticipation Prince George VII was born on Tuesday 22 July 2013 at 16.24 BST.

It wasn’t just William and Kate who’d been preparing for the Royal arrival, brands had been planning months ahead for their response once the baby news finally broke.

For example, as highlighted in a previous blog, the national press had their headlines (or puns rather) at the ready, though ‘The Son’ unsurprisingly went one step further.

Always fans of fine work, we’ve compiled our top five #RoyalBaby marketing brands: Continue reading “Baby branding bandwagon”

Sharing success

The BUPA Great Manchester Run, which took place over the last Bank Holiday Sunday, saw Team Peppermint Soda running the 10k on what turned out to be an unusually sunny day!  We both achieved great times and it was a really rewarding experience to see so many people taking part to raise money and awareness for various charities.

Reflecting on the event, I observed how integral social media has now become at live events – and any successful marketing strategy. Continue reading “Sharing success”

Twitter rebrand

Change to Twitter trademark and content display policy

Twitter has literally taken flight over recent years, now with over 100 million active users and is fast becoming the most popular real-time information network as it allows celebrities, companies and the like to communicate and connect with fans and clients in an instant (though limited to their signature 140 character – Tweets).

Though as a brand begins to develop it is increasingly important that the use of the brand and logo is managed to ensure that a consistent brand standard is applied – especially globally.

Continue reading “Twitter rebrand”

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