Search

Rachael Shah

Insights Into The Digital World

Category

Reviews

Project management for humans – book review

Last month I eagerly ordered my copy of Brett Harned’s first book on the topic of Digital Project Management (DPM). I’ve seen Brett speak a number of times at the DPM:UK conference ( now Deliver), so I knew i’d come away with some valuable notes on how to further my PM craft.

In the interest of sharing with the community i’ve written up a review with the hope of driving more conversation and of course book sales for Brett ( No commission here promise).  There’s an initial Q&A with Brett and the review’s further along.

Continue reading “Project management for humans – book review”

Remote. Reviewed

Rating: 4/5 stars

Time to read: 1 week
Why should I read it?

A) For those of you wanting to work remotely, equip yourself with some solid reasons to convince your boss to give it a go.

B) For those of you interested in efficient working, business culture, better work life balance and the new co-working trend.

Sound up your street, then read on.

Continue reading “Remote. Reviewed”

The limited Advantages of Boots #pointsmillionaire app download promotion

In today’s integrated marketing environment there are so many tie-ups between on and offline channels. There’s case studies on sites like EConsultancy and Figaro of brands that have created seamless customer journeys that bridge the digital v real world divide.
One integrated tactic that’s sometimes overlooked is including call to actions on receipts. I’ve found many supermarkets have simple yet effective customer feedback incentives with the chance to win £1,000 by completing a short online survey.
We’ve all seen brands using promoted Facebook and Twitter posts to encourage app downloads, but recently I encountered my first receipt used to promote an app download.

Continue reading “The limited Advantages of Boots #pointsmillionaire app download promotion”

iWatch reviewed – pros and cons

The wearables market has huge growth potential over the next 10 years, as Transparency estimates that Europe’s wearable technology market is expected to reach $2545.51m in 2019, along with ABI research which predicts the market will spike to 485m device shipments by 2018.

Wearables are still very much in their infancy, especially as Apple only launched the iWatch in the UK back in April. I’ve had my iWatch for about 3 months now which seems a sufficient amount of time to review the pro’s and con’s of wearing the latest wearable tech! So read on for my review.

Continue reading “iWatch reviewed – pros and cons”

Blog at WordPress.com.

Up ↑